discussion points from November meeting.
Directors that she emailed a spread sheet (December 20th)
some of the gender based exam questions and is asking for feedback
from the alliance before completing this task. Thanks Riet!
confirmed that all documents with the IITTI Basic Level 1 Standards
& Guidelines have been changed to reflect the new name- IITTI
Level 1 Standards & Guidelines
presented discussion about received IITTI unsolicited publicity,
marketing additions to website and experience talking with UBC
Engineers. Thanks Patrick!
identified IITTI’s target market:
companies (placement agencies)
Etiquette trainers (AICI, etc.)
1 costs and cost structure for exam. Patrick brought forward that
rather than introducing at a discounted price we should be focusing
on marketing the message “create a more civil society”.
We should focus attention on early adopters. Price that is too low
will not be seen as valuable product. Riet suggested that $95 will
not cover costs and we need to cover costs. $150 will be more
sustainable. Christina, Deborah, Lynne and Kimberly agreed that our
target market will see as more valuable and can afford it. Lynne
suggested that ‘Distinguish Partners’, would fit
in nicely with this target. Kimberly suggested that we need to have
a set price for everyone and offer incentives rather than changing
prices in view of public. It was agreed that the first level exam
fee would be $150.00 (Canadian?). (It is US$. Patrick)
structure Level 1 Exam (draft) posted by Patrick on Greenwood's intranet.
breakdown of hard costs (section title: "fixed expenses"). It was
decided that all costs were reasonable. However ‘Regional
Administrator’ would be a discretionary role to be approved
by Directors on a case-by-case basis. It was agreed to invite Lilian to act
as Regional Administrator for Latin America. As such, the cost
would be classified as part of the "discretionary expense" section:
Expenses $80/ student
Discretionary Expenses (Regional Admin.) $10/student
Alliance Global Advisory Fee*
Fund: used by directors for advocacy such as public relations, ad
campaigns, business related travel – i.e. face-to-face
Global Advisory Fee: Collected by Greenwood and paid to Alliance
based on alliance agreement for their advisory work with Greenwood
Canada in servicing IITTI.
to cover unforeseen associated costs such as travel- Board
determined that a disclaimer would be added to advertised exam fee
to reflect the possibility that additional associated costs (i.e.
travel) may be charged to the exam host - i.e company;
university; etc. This would be only on a case-by-case basis to
cover unforeseen administering costs such as venue, travelling of
proctor, etc. (Completed on Jan10,2014 by Patrick)
Idea to Gain HR Adoption of IITTI’.
suggested that one way to off-set costs would be for Early
Corporate Adopters to become Distinguished Partners. They would get
a volume discount but pay travel expenses for the Proctor.
that multi-national Early Adopters may be interested in sponsoring
the IITTI exam for emerging companies in emerging geographical
Due to time,
it was decided to table this topic as a priority item for the next
Actions Steps due
for January Meeting:
Directors to review and provide feedback to Riet of gender based
questions emailed by January 7, 2014. (Riet
please resend spread sheet and reminder after Christmas)
discussion re: Marketing Idea to Gain HR Adoption of IITTI in
preparation for next meeting.
discussion re: S&G pricing with consideration to target markets
update Intranet with meeting minutes/ documentation formatting and
(Completed Jan08,2014 by Patrick)
28, 2014 6:30 am Pacific Standard Time
7, 2014 6:30 am Pacific Standard Time
note: we are going to use conference line
1-559-670-1000 (Canada) 1-209-255-1000 (US) +31-(0)20322-3050
446046# (please remind Kimberly to record the call and end recording)
discussion points above from December 20th
and Approve completion of action steps above
online discussion- Marketing Idea to Gain HR Adoption of IITTI
(Christina and Lynne)
and finalise tabled & online discussion re: S&G pricing
with September 4, 2013'sth
agenda items 2-4 as time allows