Approved
discussion points from December's meeting.
Marketing Idea
to Gain HR Adoption of IITTI
Agreed on using
a "Logo Diplomacy" tactics to
approach HRs:
Step 1:
call to ask for permission for posting their logo on our web page
Step 2:
highlight the self-test tool where we can offer statistical analysis
via:
- a company field (i.e. a specific training code)
Step 3:
suggest to become an "Affiliate" with benefit of
volume discount
- if repeated customer
Step 4: suggest to become one of the "First 25 Distinguished
Partners" with
their logos posted on IITTI website as such with these limited-time benefits:
- discounted rate
- advisory of 30 minutes
- free S&G document
but with these conditions of membership:
- success stories
- 500 customers/year
(Details of the terms to be adjusted based on our board's
decision in the future)
Marketing Idea
to Gain Image Consultant Adoption of IITTI
(Same as Step 4 as tactics for HRs above: "First 25
Distinguished Consultants")
Team agreed the
tagline should be:
"Setting
the highest global standard for professional image and etiquette"
Actions Steps due
for March Meeting:
Action:
Directors to review and provide feedback to Riet of gender based
questions emailed by January 7, 2014.
Finalize
discussion re: S&G pricing with consideration to target markets
Patrick to
update Intranet with meeting minutes/ documentation formatting and
web changes
Next meetings
March
7, 2014 6:30 am Pacific Standard Time
Please
note: we are going to use conference line
Call
1-559-670-1000 (Canada) 1-209-255-1000 (US) +31-(0)20322-3050
Netherlands
Participant:
446046# (please remind Kimberly to record the call and end recording)
Draft
Agenda
Approve
discussion points above from January 28th,
2014 meeting
Confirm
and Approve completion of action steps above
Conclude
and finalise tabled & online discussion re: S&G pricing
Continue
with September 4th
agenda items 2-4
Review
Riet's spread sheet (December 20th,2013)
of gender-based exam questions
