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Jan28, 2014 Meeting Outcomes

  1. Approved discussion points from December's meeting.

  1. Marketing Idea to Gain HR Adoption of IITTI

                Agreed on using a "Logo Diplomacy" tactics to approach HRs:

                    Step 1: call to ask for permission for posting their logo on our web page

                    Step 2: highlight the self-test tool where we can offer statistical analysis via:

                         - a company field (i.e. a specific training code)

                    Step 3: suggest to become an "Affiliate" with benefit of volume discount

                         - if repeated customer

                    Step 4: suggest to become one of the "First 25 Distinguished Partners" with
                                 their logos posted on IITTI website as such with these limited-time benefits:

                         - discounted rate

                         - advisory of 30 minutes

                         - free S&G document

                    but with these conditions of membership:

                         - success stories

                         - 500 customers/year

                    (Details of the terms to be adjusted based on our board's decision in the future)


  1. Marketing Idea to Gain Image Consultant Adoption of IITTI

                         (Same as Step 4 as tactics for HRs above: "First 25 Distinguished Consultants")

  1. Team agreed the tagline should be:

                        "Setting the highest global standard for professional image and etiquette"




Actions Steps due for March Meeting:


  1. Action: Directors to review and provide feedback to Riet of gender based questions emailed by January 7, 2014.

  2. Finalize discussion re: S&G pricing with consideration to target markets

  3. Patrick to update Intranet with meeting minutes/ documentation formatting and web changes



Next meetings


March 7, 2014 6:30 am Pacific Standard Time


Please note: we are going to use conference line

Call 1-559-670-1000 (Canada) 1-209-255-1000 (US) +31-(0)20322-3050 Netherlands

Participant: 446046# (please remind Kimberly to record the call and end recording)

Draft Agenda

  1. Approve discussion points above from January 28th, 2014 meeting

  2. Confirm and Approve completion of action steps above

  3. Conclude and finalise tabled & online discussion re: S&G pricing

  4. Continue with September 4th agenda items 2-4

  5. Review Riet's spread sheet (December 20th,2013) of gender-based exam questions





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