Agenda Item 1
IITTI strives to be seen as a high
quality, consistent product and brand
What IITTI is:
We develop and provide a standardized
1) Business etiquette; 2) Business/ Social etiquette - testing system
What IITTI is not:
Training end users is not part of IITTI’s current
Trainers who wish to include IITTI certification will need to develop their own training program to conform with IITTI standard.
IITTI does not
police trainers; nor does IITTI advocate specific trainers.
What IITTI provides to assist:
will provide IITTI marketing tools (i.e. logo, research data, etc.) to
trainers who wish to promote the benefits of the IITTI certification as
one of their training tools
will educate the public on steps to take for due diligence in
finding a trainer that supports the IITTI Standard.
Main Strategy - Product Launch at AICI Conference 2015
Officially launch the IITTI Basic
Level Exam as a training / evaluation tool at the AICI Global
product will be marketed to etiquette trainers and consultants as a
tool that will add credibility to their end-user training programs.
will likely precede by several soft launches beforehand to test the product,
collect research data for marketing purposes over the next two years.
It was determined that
the following must be completed for AICI Product Launch:
completion (200 question pool/ standards & guidelines)
software system set-up for random question selection within each category
consistency (standards & guidelines vs. question pool)
(to entice industry professionals / end users)
Marketing Internal & External
for AICI Launch
Due Date: Above must
be completed by April 1, 2015 for AICI Launch