Aug 7, 2014 Phone conference of board members
Attendance: Deborah King, Lynne Marks, Kimberly Law, Riet de Vlieger, Patrick Chun
Discussion about whether we should make IITTI "live".
(In chronological order)
Patrick - we should stick with gender-neutral for simplicity sake
Lynne - agreeing to stick to what we have got now instead of wait till gender-specific feature
Riet - reminding that we need to have at least 50 questions
Kimberly - wants to make sure any new questions are within the scope of the S&Gs
Riet - need to create a balance between man and woman questions
Patrick - we can build confidence with our users by showing off the logistics of Exam
Deborah - can we use the current exam product as is?
Kimberly - we should focus on approving unratified questions before next meeting
Patrick, Riet - why don't we launch and develop question pool in parallel?
Kimberly, Riet, Lynne - need to create questions within the scope of S&Gs
Lynne, Kimberly, Riet - agreeing Level 1 should no longer be gender-based
Kimberly - vote to have IITTI going live!
Exam report analytics
Patrick - showing off new analytics for exam result
Kimberly - asked if analytics can be printed as a report
Patrick - proposed using new analytics feature as a publicity (press release) piece
Deborah, Riet - commented on the bar graph
Riet - suggested to indicate what is the passing score in analytics
Kimberly, Deborah - changing the questionnaire from the current percentage to a complete/incomplete status
Riet, Kimberly, Patrick - designing where to put complete/incomplete status
Self-Test marketing task force
Kimberly - reporting on Self-Test task force with Christina and Patrick
Riet - cannibalism (will S&Gs eat into your own market?)
Kimberly - cannibalism
Deborah - cannibalism
Riet - pointed out it is not the training, but the test that we should focus on
Kimberly - proposed associates should write the IITTI test
Riet - reminded that we voted against associates to need to take the test
Deborah - against policing trainers, it should be "buyers beware"
Lynne - against policing, we can't know everybody
Kimberly - should we make sure they are etiquette trainer before giving out S&Gs?
Kimberly - associates should write the ET test, part 2
Patrick - issue of logistics for associates to take the IITTI test
Riet, Kimberly - associates to write the IITTI test or fill in a form
Deborah - in favour of associates writing IITTI test but concerned Patrick would think otherwise
Patrick - we shouldn't set up barrier to adoption of IITTI
Riet - we want one million Chinese to write IITTI as our goal!
Kimberly, Riet - debating about giving away S&Gs for free
Patrick - people don't want the S&Gs just as another etiquette book but for the IITTI certification system
Lynne - what IITTI should be, a bird's eye view
Riet - our IITTI S&Gs book should be everywhere!
Patrick - must get our standard out ASAP
Riet - realizing the irony of us wanting to keep S&Gs as a secret
Patrick - must allow the floodgate to open
Deborah - what is the current guidelines to get S&Gs
Patrick - describing criteria to become associate
Kimberly, Patrick - clarifying who can get S&Gs
(Everyone) - agreed to leave things as they are to allow wide adoption of IITTI standard
Self-Test tool for marketing
Kimberly, Lynne, Riet - how to get Self-Test promotion to go viral
Patrick - we should focus on customers willing to pay rather than just wanting freebies
Deborah, Kimberly - how to use Self-Test as marketing tool
Patrick - companies want specific data, not general, unverifiable data
Deborah - does Self-Test tool provide value to a university, a company?
Patrick - we should educate about Self-Test tool best for specific, in-house purpose
Deborah - confirming understanding how to use Self-Test tool to promote the real exam
Patrick - further explain how to use Self-Test tool effectively for corporations
Deborah - questioning if Self-Test tool useful on our own website
Kimberly, Patrick - how to put together a "vacation" bundle deal
Kimberly - sharing experience of approaching a local university
Patrick - only offer free stuff after they are interested, not before
Kimberly - summarizing action items
Lynne and Patrick on MOOC
Lynne, Patrick - more about focused marketing vs. mass marketing
Patrick, Lynne - why not think about MOOC (Massively Open Online Course)
Lynne - advocating MOOC for Level 1
Patrick - can't beat MOOC, we need to get ahead of it
Lynne - Level 1 lends itself to online learning since no critical thinking involved
Patrick - suggests the "Big Six" to collaborate on MOOC as private businesses
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