Global Standard on Soft Skills

for Improving Professional Image

"Like MBA training started a century ago, soft skill training is absolutely necessary for the 21st century companies!"

Photo courtesy of WTO

A 3-level international certification standard for business applications

...and much more!

Think you are good in soft skills?

self-testing tool
self-testing tool
self-testing tool
self-testing tool


Imagine you run a multinational with 20 branch offices in 10 countries.

How can you make sure your local people and your expats can work smoothly together, knowing they have different cultural background, and may also have different expectations?

If you say you would train your people, how can you hire trainers in different locations and expect consistent training results? What would be the benchmark that you measure against?


IITTI is a standardized, independent testing system for business image management.

It is like GMAT, TOEFL, or ISO. It provides a uniform way for employers and job-seekers to measure soft skills that are critical to business success.

With a global standard, you can more easily hire trainers in your various locations that would train towards the same standard.


Objection 1

Soft Skill Training Not Necessary!

People can just learn on the job

Employees can just learn on-the-job. Look at all the employees now; they are doing ok.

Soft skills are just fluff and any training is nice but not necessary. There are much better ways to use our money such as advertising.

Answer 1

People thought MBA was silly too!

Harvard suggested a scientific approach


When Harvard University presented the first MBA program 100 years ago, some laughed and thought it was not necessary. After all, people can just "learn on the job".

But Harvard argued that a scientific approach was necessary for companies for the 20th century. Soft skill training is the same now for the 21st century companies. It is a must have!

Soft skills build habits. Habits build culture. Culture builds brand.



Objection 2

It would make everybody the same!

Are you trying to clone robots?!

This standardizing won't work!

My country really takes pride in our own identity. We don't like to be the same as everyone else.

Answer 2

It allows a common interface

It is like English, which is the common international language


The IITTI standard is designed for international commerce where different people from diverse background can get along comfortably.



Objection 3

Soft Skill Training Doesn't Work!

People go back to their old ways after training

Our company spent a lot of money in hiring an image consultant to come in for a 3-day semniar on business etiquette, but I don't see any long-term changes in their behaviour.

The worst is that our employees now see soft skill training as a joke! Our training manager feels she is losing credibility.

Answer 3

It is like boiling water!

You need to put in enough time and energy


True, a 3-day seminar may not be effective. That is because it is too short!

Soft skills, and company culture, are hard to do. It takes a long time...and it is expensive!

But if you want your company brand to stand out, the earlier you start, the further you pull away from your competition.



Objection 4

Can't Measure Soft Skills!

Management will never buy in if we can't track it

How can I convince upper management without hard numbers?

How can I show that soft skill training has an effect on the return on investment (ROI)?

We need numbers!

Answer 4

That's where IITTI comes in!

Without standardization like IITTI, there is no measurement


We understand what can't be measured won't be done!

Unlike hard skills which are a measurement of precision, soft skills are a measurement of awareness.

We have done the research in finding the best practice and the numbers to justify your ROI.