Standard allows Measurement

A standard only sets the minimum level, your brand is to exceed this!

 

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Don't confuse standard and brand. They can co-exist happily. Think about other professionals such as engineers or doctors; they work within a set of standards and guidelines, yet they are still able to create and invent.

An analogy: Think of IITTI as a ministry of education; they specify the curriculum framework of what needs to be taught. And your training company would be like Havard University or McGill University; a high-quality, brand-name training organization.

A reminder: There is nothing restrictive about a standard. It only sets the minimum acceptable level, whereas your training company can add additonal features and content to enrich your offering, part of your uniqueness of your brand.