Why Reading Program?

Small but frequent prompts can have big influence in behavior "Nudge Theory" Dr. Richard Thaler, Nobel Prize Laureate


Why Reading Program?

People become better at soft skills if they are regularly being reminded.

IITTI Reading Program is that constant reminder.

Each day, a person can read a short article, or watch a video. Subject ranges from empathy to cultural awareness. Instead of measuring competency like in math and science (how much you know), we measure awareness (how often you get exposed to the message).

Reading Program leads to earning one World Civility Index point each lesson. User can only take one lesson per day, but there is no limit as to how many lessons a user can take over time.

IITTI uses contents from reputable authorities such as Harvard Business Review, Inc., Forbes, as well as universities. All contents are further screened by an international vetting committee to ensure neutrality, inclusiveness.

Facts about IITTI. It is somewhat similar to a person's credit rating, but instead of measuring how well a person can pay his bills, it measures a person's soft skills. It is in other ways, like a standardized test similar to GMAT, TOEFL or SAT. This Reading Program is a part of such measurement.



Job-Seekers, Students

What? A 5-min article every day about soft skills such as empathy, resilience, civility, cultural awareness.

How? Every day you earn one (1) point on your personal World Civility Index point system.

Where? From your mobile app, you can access the lesson right from your laptop or your cellphone.

Why? A digital credential that you can show to HRs, or school admissions to be distinguished and stand above the competition.

How much? US$1.00 per lesson.

How do I pay?
Method 1. By buying an IITTI reading ticket from your trainer, if you have one.
Method 2. By PayPal. You can pay once you registered and logged in into your account.


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Hard skills are not enough anymore!



Human Resources (HRs)

What? A global standard measurement in soft skills such as empathy, civility, business etiquette, cultural awareness.

How? Ask job-applicants for their personal World Civility Index so you can compare between candidates. Everything else being equal, the one with a higher Index indicates more awareness in soft skills.

Where? Right on the CVs, before you need to ask the candidates to come in for an interview!

Why? Allows you to save time in interviewing the wrong people who have no awareness of soft skills.

What else besides saving time?

In the bigger picture, your company's brand used to just depend on the products and services, but in today's social media world, your company's brand depends on the company culture; as every employee could have their own Facebook account and talk about your company. A solid culture is based on good soft skills, so building a measurable soft skills standard such as the IITTI World Civility Index can change the fortune of your company!

What does earning World Civility Index points mean? It means the person took the initiative to show that she is a continuous learner, and she has taken the first step to better herself about soft skills.

It also shows patience, as IITTI Reading Program requires daily reading. Each article earns one (1) point. It cannot be rushed, it cannot be "binge read"!


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Why Intangibles Matter?





Be a Thought Leader

Before IITTI, there was no standard measurement for job-seekers to show soft skill credentials, but now with IITTI, the situation is changed. You need to educate HRs!

Solution: Set up seminars targeting HRs to educate about the benefit of IITTI and the Reading Program.

Why would this work? People listen to you when you advocate for a cause. Instead of speaking about 'me', 'me', 'me', speak about the IITTI movement!

Why? This is a great way to gain exposure. People perceive you as the leader in the field, as only leaders advocate for the entire industry.

This is how you can become a KOL (key opinion leader)!

Watch this TED Talk:


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How do I do marketing using IITTI for my business?