Best Practice

Frequent exposure to the right message



Build Culture Continuously

It is possible to build company culture: Trick? Long term!

February 2016

Example, how to instill business morality in people? Dan Ariely, a behavioral economist at MIT, said that just by the fact of having people thinking about it would improve morality (around 8-minute mark in the video). So soft skills training program needs to be an on-going process, not a one-time deal.

How to start? Check out the IITTI Continuing Education (Reading Program)

It provides a long-term strategy for building from the ground up your company culture based on civility, business ethics and being culturally more aware. It forms the background to your company-specific branding goals. More details at: Reading Program.