Imagine when your HR people advertise "We prefer job candidates with IITTI World Civility Index credential"
It shows your company cares about people skills. It boosts your employer branding.
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Also, imagine if you can tell your customers something like "25% of our staff are IITTI-recognized!"
Again, it shows your company cares about people skills. It distinguishes your company brand.
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Having a neutral, third-party measurement like IITTI for a company's civility level will eliminate all "greenwashing" and can positively affect your CSR (corporate social responsibility) or, in more recent term, ESG (Environmental, Social, Governance) ratings. (ESG ratings are important sustainability factors for financial analysts and investors in deciding which company to invest in.)
In other words, the "Index" can do good for the company culture, raise your ESG rating, and good for society at the same time. Feeding three birds with one seed!
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What would an ISO-certification do for your company brand? Think of IITTI as "ISO for soft skills"!
How much would your company put a worth on etiquette, respect or empathy at the office?
Your company is constantly being judged by the public in what you do and say. It is not just the features or the price, but how customers feel about you. By hiring people who have taken the initiatives to go through, for example, social etiquette training and earning the industry-standard IITTI World Civility Index credential, you can ensure you have found talents who understand the importance of good manners as a critical skill in the work place. It helps you raise the quality of the people joining your team.
A standardized credentialing system affords efficiency; your HR department needs to be acquainted with just a single set of criteria. Furthermore, HR doesn't have to second-guess what a job applicant's soft skills credential means. It puts everybody "on the same page". It avoids confusions.
We have set up an online verification system so that you can check a job applicant's credential quickly -- no more misrepresentations by any applicant. Better yet, it is free.
IITTI is an open standard; which means the requirements of this standard are open for all image and etiquette schools to obtain. Any image consulting school can readily download the standard and build their training program towards this standard. This ensures a potentially large pool of IITTI credential holders for you to hire from.