|
|
|
Aug 7, 2014 Meeting Outcomes
Hi Christina, Lilian, (email on Aug14,2014)
It is with excitement to let you know that we have had a very
productive meeting last Thursday. The two major outcomes were
(1) to launch IITTI immediately using the 50 questions we have
had approved since Feb of last year (which was then used for our
Nanyang pilot in March). The gender-specific feature will be reserved
for Level 2 and 3, and/or phased in to Level 1 when ready. Using this
strategy, the marketing and development can be executed in parallel.
(2) allow easier distribution of our S&Gs without policing
image consultants. It was heavily debated if we are here to guard the
S&Gs (to prevent cannibalism) or if we are here to promote the ET
test.
Kimberly played devil's advocate, and Riet commented about the irony of
how we wanted one million Chinese to write the exam while keeping the
S&Gs a secret! Deborah pointed out it should be "buyer beware"
when
it comes to newcomers vs. veteran trainers. It was also pointed out
that the more noise by newcomers, it may end up generating more
business for the senior members of ET.
Lynne concluded it succinctly that we should be single-minded in
getting people to write the exam.
Yours,
Patrick
|
|
