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Approved
Marketing Strategy 1 - Gain HR Adoption of IITTI
Goal:
to expose IITTI concept to HR’s with the goal of gaining
adoption and ongoing use of IITTI certification as an affiliate
organization.
Step
1: Expose
IITTI concept
through initial contact and dialogue using "Interview
Diplomacy"
tactics to approach HRs:
Research
companies who are already doing soft skill training. Posted their
relevant article or video onto our site for our IITTI audience.
Follow-up
with an interview for clarification and elaboration.
Post
the follow-up interview on our site, and notify them. Recognize
them as "Supporter
of Image and Etiquette Competencies”
tagline:
Organizations
that use and value image and etiquette training
Step
2: Follow-up with organization providing information about IITTI
tools and services i.e.:
Highlight
the free self-test
tool
where we can offer statistical analysis via: a company field (i.e.
a specific training code)
Provide
information about IITTI standards and guidelines and certification
process
Provide
information about ‘Affiliate’ client privileges
Step
3: "Affiliate"
(Repeat Client)
tagline:
Organizations
that have used the IITTI
professional
image and etiquette testing services
Benefits:
8%
discount if repeated with more than 20 test-takers at one sitting
Standards
and Guidelines
document for in-house reference
guide
Fee-based
advisory services to provide a plan for enhancing and improving soft
skills with the goal of improving future testing results. Advisory
service fee US$500.00/hr
Action:
Lynne and Deborah to develop draft outline/ template and checklist
for advisory service including draft questions for client needs
analysis. Directors to review and finalize at next meeting.
Step
4: "First
25 Distinguished Partners”
tagline:
Organizations
that have used the IITTI
professional
image and etiquette testing services
with
over 500 employees.
Benefits:
One
of "25 distinguished partners"
Post
Partner's logo on IITTI website
15%
discount on group test fee rate if more than 20 test-takers at one
sitting
20%
discounted annual advisory services
Complementary
S&G document for in-house reference guide
Requirements:
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Success stories
-
500 and over employees tested
Action:
Patrick to test marketing strategy steps 1-3 with a company such as
Zappos and report back to Directors.
Action:
Patrick to create a case study describing his experience and success
along with a template with scripts for future team marketing and
sales campaigns.
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