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Sep 4, 2013 Phone conference of board members
Attendance: Christina, Deborah, Lynne, Kimberly, Riet, Patrick
Discussion about the production and marketing of
IITTI
.
Lynne
- questioned about if we should do any training, as our name implies
Lynne
- also pointed out that needs of emerging markets and western countries may be different
Patrick
- described how to tie in the East and the West
Kimberly
- pointed out companies don't recognize the need until something goes wrong
Deborah
- described how to get people to understand the importance of image
Christina
- pointed out Level 1 would command a big volume, particularly in Asia
Riet
- added that Level 1 would be big in South America and Africa
Christina
- suggested there is much synergy with AICI
Patrick
- pointed out that training and testing may be one of the same thing in the near future
Patrick
- talked about micro-payment for cellphone training in emerging markets such as Africa
Lynne
- questioned if IITTI would provide mobile training
Christina
- summarized to keep our name unchanged but focus on the testing aspect for now
Patrick
- pointed out what product that image consultants are lacking to sell
Kimberly
- reiterated that IITTI is actually a benefit for image consultants
Patrick
- pointed out why HRs cannot articulate what they need
Riet
- suggested official launch to AICI by April 2015
Deborah
- pointed out it may actually be job-seekers who will educate HRs about IITTI
Deborah
- agreed that even Level 1 is relevant for North American HRs
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