That's where IITTI comes in!
Without standardization, there is no measurement
Without standardization, there is no measurement
People fail to measure soft skills because they try to measure them the same way as hard skills such as engineering or finance. They are trying to measure the wrong thing! Once we realize that soft skills are about awareness, we can start to measure awareness instead of accuracy.
How do you measure awareness? Simple. For example, measure numbers such as how many times a person is exposed to a certain message.
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