How do I do marketing using IITTI for my business?

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Part 1 of 3



Step 1. Recommend HRs to adopt IITTI

Recommend HRs to improve their 'employer branding' by adding an extra line in their job ads stating they prefer applicants with the IITTI certification.

A simple one-line can help HRs pre-screen and attract high-quality, high-potential job applicants.

It costs HRs zero budget, and can be done today!

A sample job ad: How to use IITTI for HR Actual recruiting ad

You should advise HRs to go to This is the shortcut to the employer's area where there are exact instructions of how to add this one line.

Step 2. Collect companies' job ads

Carefully collect these job ads. They will serve as your own advertisement for why your image training is relevant to job-seekers and college students in Part 2 next.





Part 2 of 3



Step 1. Use HR job ads as advertisement

Collected from Part 1 above, now you can use HR job ads as your own advertisement for your public workshops to train job seekers (and college students) in order to help them get their IITTI certification.

The job ads show why soft skills certification is relevant.

Here is the complete cycle: When employers want IITTI, job-seekers will act!

Step 2. Conduct your public workshops

Note that there are two groups that are very similar: job-seekers and college students. Your public workshops can serve both at the same time.

Tip: You may want to partner up with some big training companies; they have the marketing reach that can prove to be win-win. (See examples, Jessie Lin Brown in Taiwan, May Chan in Hong Kong, Carolina Tan in the Philippines.)

Step 3. Use IITTI cellphone learning to build long-term relationship

An effective way to continuously engage your audience is through a 'blended learning' approach; that is, the use of classroom face-to-face mixed with IITTI cellphone learning.

For example, for business application:

The IITTI cellphone learning is a form of informal learning or micro-learning, and serves as an awareness reminder, leading the users to consider taking more formal, classroom training from you.

Similar to the IITTI formal exams, IITTI cellphone lessons are compiled by a global group of image consultants. The lessons are delivered once a week via an email to subscribers. Users just click on the email to watch a 5-minute lesson, answer a multiple-choice question, and earn one (1) 'World Civility Index' point.

(Details: IITTI exam structure, World Civility Index.)

IITTI cellphone lessons are sold through 'IITTI cellphone subscription cards'. Users can buy these cards from your website if you wish, and you can generate passive income. Furthermore, the cellphone lessons can also include a logo of your company if desired, so your brand is in front of your clients every week. Contact IITTI for details.

Tip: Now you can deliver free seminars to universities and still get passive income from cellphone learning when you show students your website!





Part 3 of 3



Step 1. Use IITTI as leadership measurement

Measurement #1. When employees are allowed to participate in IITTI training on a voluntary basis, future leaders can be readily identified.

Measurement #2. When a company has 25% of staff being IITTI-certified, they can earn "IITTI-recognized" designation.

Step 2. Recommend employee fee contribution

Better yet, on top of voluntary training, recommend an employee fee-contribution policy. This really helps identify employees who are keenly aware of the importance of soft skills.

Step 3. Use IITTI cellphone learning to earn long-term retainer fee

By using 'blended learning' where you do face-to-face training and deploying the weekly IITTI cellphone learning, you can design a long-term training program where you will go in once every few months for face-to-face training, and command a long-term retainer fee.

Tip: Direct your HR clients to their shortcut link at:,









Employer Branding for HR Learn how Singapore Airlines, Randstad do it. And how you can help.